You could say we were first brought together by hand block printing. Now we run a business centred around it!
Almost 10 years ago now, Ajay, born in India, met me, an Australian tourist in my early 20’s coming over to experience India. The day we met, Ajay was wearing a block printed shirt. Ajay jokes that it is what attracted me to him in the first place! I had never seen hand block print before and instantly loved it. That was what got us talking and broke the ice.
From there the sparks flew between the two of us and we were inseparable.
However, at the time tourists could only stay in India for a maximum of 6 months and then needed to be out of the country for 60 days before reapplying for a new tourist visa. I decided to purchase clothing and accessories in India and sell them in Australia during my time between visas in order to buy a plane ticket back to be with Ajay again. So the very beginnings of what eventually became Ishani Designs were able to fund the trips which kept us together as a couple. Two years later we got married. Now we have been married for 8 years and even have a baby on the way!
Today, we go to India once a year to oversee the production of our collection. This means we can be very hands on during the process and my obsession with quality means that you know you’re getting a product you can treasure, wear and love for years and years to come. We love being a counterpoint to today’s throw away, fast, trend-driven fashion culture.
We personally know all the team in India that create your clothing. We know they are well paid and are treated ethically and we’re dedicated to ensuring that everyone has a positive vibe and is as passionate about block printing as we are (we’re obsessed!). That love and positive intention then goes into your purchase and adds to the magic!
That’s why our clothes feel so good!
We love that we can support local Indian families and that we are able to bring the beauty of hand block printing to women in Australia.
I understand that fit is so important, no matter what your size, but especially if you’re curvier. I know what it's like to feel like if you’re not a size 8 and have a larger bust. We uniquely design our clothing based on a size 14 sample and work backward from there for smaller sizes. This means that our clothing is so flattering on real woman (just like me).
We believe in celebrating body diversity and comfort, without compromising on looking like a beautiful flowy, bohemian goddess!
There is nothing worse than buying something online and discovering it is uncomfortable, scratchy, hot material. Our luxurious rayon fabric has a super soft cotton feel, but is way more flowy than cotton, meaning that it is so much more flattering and gives you the effortless, bohemian style you’re looking for. It’s biodegradable, breathable, cool in summer and women like me will love that it doesn’t easily crease or need ironing. In fact, any creases usually smooth out within 15 minutes of wearing. Lazy women rejoice!
We really hope you enjoy wearing your Ishani pieces and please feel free to get in touch if you have any questions. You can email us at firstname.lastname@example.org